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October's over; keep thinking pink

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POSTED: November 3, 2010 11:02 a.m.
It’s easy to think pink in October. During National Breast Cancer awareness month, business and shop owners haul out the pink decor, athletes sport pink uniforms, people everywhere pin pink ribbons to their shirts.
Fundraisers are commonplace. Retailers donate a portion of profits to the cause, stylists sell pink hair extensions. And that’s great. But let’s not forget the other 11 months of the year.
It’s easy to support breast cancer awareness when surrounded by evidence of the campaign. But once the 5K walks and runs are over and the “think pink” mantras have faded, thousands of cancer patients still need the support and guidance offered so freely throughout October. Others require education and preventative tips.
There are groups who have stepped to the plate and continue to provide such services and resources year round, but they’re far and few between.
Organizations like Liberty County’s Suzie Q’s should be commended for keeping the battle against cancer in the forefront all year long. But they can’t do it all alone.
The effort to raise money for research that may lead to new, more effective breast cancer treatments must go on. The cautionary tales that graced publications and websites throughout October served an important purpose — they stressed the importance of annual mammograms and reminded women and men everywhere that screening and early detection is the best advantage one can have.
So don’t turn your back on awareness now. Keep spreading the word. Join the Suzie Q’s and other area health and wellness organizations as they fight a disease that doesn’t adhere to monthly boundaries.   
October may have come to an end, but the extra attention paid to breast cancer awareness doesn’t have to.
 

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