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News' drive promotes local business

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POSTED: February 27, 2013 1:20 p.m.
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Shopping at businesses near where you live keeps money in your community, supporting your neighbors and public services.

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There’s a movement afoot throughout the United States encouraging consumers to return to locally sourced and locally made products purchased through small-town vendors — and it’s a movement the Bryan County News is proud to join.
Mark Griffin, publisher of the News and its sister publications the Coastal Courier in Hinesville and The Frontline on Fort Stewart, said that now more than ever is a time when buyers should consider buying locally first.
“This helps support local businesses that need support during these tough economic times,” he said. “It also keeps dollars circulating in the local community where they ‘turn over’ again and again.”
But the benefits of circulating local dollars rather than sending it 40 miles away are far greater than sustaining the government; it’s about sustaining the community’s economy, which drives property values and enhances our quality of life.
In other words: the better your neighbor’s business performs, the more likely your business is to strengthen, and the greater chance our residents will have sustained livelihoods.
That’s why the News recently launched its “Choose Bryan” advertising program, which offers businesses and organizations a chance to give their brands prominent placement in four of Morris Newspaper Company area properties and respective websites.
Retail advertising manager Susan Nelson said she’s excited about the initiative, which is a first for the News.
“It’s important to us to buy local, invest in your county here, and we’re just trying to make it a countywide initiative,” she said. “It’s like a membership.”
It includes three tiers of service that provide varying amounts of print advertising, online business profiles, online banner ads and more. Pay is on a flat fee per month.
The aim is to highlight area businesses through a variety of digital and print channels targeted to the area’s wide assortment of consumers.
Program participants will receive access to four print products: the Bryan County News, the Coastal Courier, The Frontline and the Pennysaver.
Giving partners the flexibility to choose when and where their advertisements run also allows them to tailor their audiences over three counties, the civilian and military sectors and to subscribers as well as non-subscribers.  
There also is an incentive for signing a six-month service contract: companies will receive six-month banner ad placement on the property’s sites.
Participants will receive stickers that mark their workplaces as “Choose Bryan” participants.
The stickers will feature a QR code that takes smart phone users to a mobile database of participating businesses, which is especially helpful in orienting newcomers to the area’s commercial resources.
“We try to encompass a little of each one of those, with print, with the online, with the email, because not everybody gets their information the same way,” Nelson said.
“We try to make sure that we’re incorporating everything within these packages to make sure that our advertisers have a chance to reach everyone and let people know that you’re here to serve them.”

 

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